Role: Executive Producer, Experiential leading all fabrication, creative development and programming.We invited 350+ media and creators to preview devices across Echo, Kindle, Ring, Blink and Fire TV at the Soho Grand Club Room in NYC. Partygoers played a scavenger hunt game that encouraged them to engage with each new device, and took part in photo-ready branding moments like creating a Ring doorbell video, winning prizes from Alexa+ partners at a branded claw machine, and sipping on themed Fire TV cocktails.

A perfect balance of product education and fun programming (including a DJ set by The Dare).